Do You Know Your Blog’s Goals?

What are your blog’s goals? More importantly, do you really know what they are?

Is it making more money through Adsense or other types of ads?

Is it getting more RSS subscribers? Email sign ups maybe?

More traffic? From where? Google?..No? Then? [Read more…]

How Publishers Can Make the Most Out of Reader Comments

One of the most important things that separates a blog from other mediums of publishing like a newspaper or a static website is its dynamic nature. The word dynamic not only applies to the ability to post new content or update old ones in real-time, it also means reader participation in a quick and effective manner through comments.

The comments section of a website or a blog is a platform for the reader to express his opinion about the article he just spent time reading. This feature used to be limited to blogs at one point of time, but now, almost every content website that updates regularly has them enabled. [Read more…]

The Right Approach to Web Marketing

I have always believed that marketing without selling your soul is possible. You need not resort to questionable tactics to sell your product. Earning trust the right way is how you should go about it. And that requires time, patience, consistency, persistence and willingness to be in the game for the long haul. [Read more…]

Lack of Context

Saw this tweet from Brian yesterday.

This why twitter is flawed. You can treat it as a narrative stream all you want, but people react to the most recent tweet with no context.
Brian Clark

Quite true. It also applies to our lives, isn’t it? We tend to assume and draw conclusions from a sentence, a look, a sound, anĀ appearance, a situation or a moment. We rarely care about the context. If we did, life wouldn’t be so much fun, right? You know, less misunderstandings, more respect for the individual, less conspiracy theories, constructive curiosity…who needs all that simplicity!